Touchpoint(s):TV spot & making of for online use, Social media brand activation

Challenge:Position and raise PEFC’s awareness towards both the general public, manufacturers and suppliers of the wood & paper chain
Make the PEFC products and label central in the mind of consumers: create interest and need.

We come out of the wood. We create not just another green classical campaign
We define a distinctive and impactful graphical & visual environment for PEFC to claim: a creative universe made entirely of PEFC labelled paper.